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Official Business Banking Advisory Partner

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United States Basketball Network

Connecting professional basketball ambitions with experienced business and financial advisory thinking.

Official USBN artwork showing the six 2027 USBC team uniforms

Business thinking meets professional basketball.

The United States Basketball Network (USBN) is a professional basketball organization operating outside the NBA. Through the United States Basketball Championship, USBN is developing a structured competition system that supports professional teams, athletes, communities, and commercial partners.

Better Bank is USBN’s Official Business Banking Advisory Partner. The relationship connects the organization’s business and financial planning ambitions with Better Bank’s advisory focus.

USBN’s platform includes professional competition, USBNtv and digital media, league and team development, and sports technology. USBN is not affiliated with the NBA.

Explore USBN.pro (opens in a new tab)

From the USBN newsroom.

A curated selection of published stories from the United States Basketball Network.

USBN Player Market roster signing announcement

USBNsi Player Market Produces First 2027 USBC Roster Signings

USBN reports the first 2027 roster placements through its Player Market, connecting player opportunity with team needs.

Read on USBN.pro (opens in a new tab)
USBNsi Athlete Market announcement

USBNsi Launches Athlete Market, Connecting Professional Basketball Players With Businesses

A new commercial platform connects approved athletes and businesses for content, appearances, and marketing campaigns.

Read on USBN.pro (opens in a new tab)
The six 2027 USBC team uniforms

The Next Chapter of Professional Basketball: USBN Prepares for the 2027 United States Basketball Championship

The organization outlines its next championship season and its professional basketball platform.

Read on USBN.pro (opens in a new tab)

A broader business platform.

  • United States Basketball Championship
  • Professional teams and competition
  • USBNtv and digital media
  • League and team development
  • Sports technology and business opportunities

Let’s talk sports business.

Tell Better Bank about your organization and the business decisions ahead.

Contact Better Bankinfo@betterbankinc.com